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Intelligent robotics, made accessible

Physical AI you
can talk to.

Effecon builds intelligent robotic workcells you set up by describing the job in plain language. Our platform, ThRiVer, sees the parts, plans the motion, and runs the line. When the job changes, you tell it.

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See it configured · bin picking

The same platform, configured for bin picking.

No separate system, no custom rig. You describe the job, and the same ThRiVer platform runs as a bin-picking cell: it finds each part in the pile, plans a collision-free path, and picks it, on a real robot. When the job changes, you describe the next one.

1
Describe. Type the job: "detect metal part", then "pick metal part".
2
Detect. It finds each part in the pile, no fixtures and no training data.
3
Pick. It plans a path around the clutter and picks, part after part.
500
picks per hour
95%
pick success rate
< 1 yr
return on investment
Running today on real hardware: bin picking, pick and place, palletizing, packing.

Automation should not need a new project for every job.

Traditional robot cells do one task. Programming them takes an integrator, a spec, and weeks. Change the part, the layout, or the job, and you start over. That math only works for high-volume, never-changing lines. It leaves everyone else doing by hand what a robot could do, if only setting it up were not so hard.

The robot arm was never the bottleneck. Reprogramming it is.

Effecon changes how you set a robot up.

90%
of SMEs worldwide remain underserved
78%
depend on external integrators
Meet ThRiVer

The platform that makes it that simple.

ThRiVer is Effecon's physical-AI platform, the brain inside the workcell. You set it up by describing the job, and it handles the rest. Its name is what it does:

Think

Understands your brief and sees the scene.

React

Plans safe, collision-free motion, simulated first.

Deliver

Runs on your robot, cycle after cycle, and proves it.

Set up by conversation

Describe the job. The cell does the rest.

Brief ThRiVer the way you would brief a new operator. "Pick the parts from this bin and place them on the conveyor." "Stack these boxes four to a layer, three layers high." ThRiVer works out what you meant, builds the task, and shows you the plan before it moves a joint. No code. No teach-pendant programming. No waiting on an integrator.

You brief it in plain words, and it turns that into the robot's job.

chat setup, then generated 3D preview
pick and place · palletizing · packing
One platform

One workcell. Many jobs.

Bin picking today, palletizing tomorrow, packing the day after, on the same cell. Retask ThRiVer by describing the new job instead of re-engineering the line. And because it is vendor-agnostic, the same platform runs on any standard industrial arm, not locked to one robot brand, whether we supply the cell or you run your own.

Explore applications →
Vision and motion

It sees parts it has never seen before.

ThRiVer detects and locates new parts on day one, in clutter and under changing light, with no training data and no per-part tuning. It estimates each part's position and orientation, then plans collision-free motion for a workspace that is never quite the same twice. This is the hard part of physical AI, and it is what runs when you press start.

It spots parts it has never seen, works out how they are sitting, and plans a safe path.

annotated detection · collision view
Think. React. Deliver.

From plain language to a measured result.

Think
Understand the job and see the scene
01 · Describe

Tell it the job in plain language.

02 · Perceive

It sees the parts and where they are.

React
Decide safe motion, adapt to reality
03 · Plan

A collision-free path, simulated first.

Deliver
Run it reliably, and prove it
04 · Act

Runs on your robot, cycle after cycle.

05 · Measure

Logs every run so you can improve.

See how it works
See the numbers

Performance, measured on every cycle.

Every cycle ThRiVer runs is measured: throughput, success rate, cycle time, and where time is lost, shown on a live dashboard. Return on investment becomes a figure that can be verified, not a claim.

Live throughput and success rate per cell
Real-time, no spreadsheets.
Cycle-time breakdown and bottleneck view
Know what to tune next.
Failure Pareto
Fix the biggest cause first.
Calculate your ROI →
ThRiVer · Performance · Cell 01
Throughput
487 /hr
Success
95.2%
Cycle
7.4 s
Throughput · last 12h

Why Effecon.

Most systems solve one piece: a vision stack, a no-code teacher, a picking service, or a single robot brand. Effecon brings them together, on hardware you can afford, at a scale an SME can justify.

Set up by conversation

Describe the job in plain language. No code, no teach pendant, no waiting on an integrator.

One platform, many jobs

Bin picking, pick and place, palletizing, packing on one cell. Add a job by describing it, not by buying a machine.

Vendor-agnostic

Runs on any standard industrial arm, not locked to one robot brand. One we supply, or one you already run.

Handles the hard parts

New, jumbled, high-mix items with no datasets and no per-part tuning. It adapts to what is in front of it, instead of needing a fixture or a retrain for each part.

Built for SMEs

Scoped and priced for high-mix, lower-volume lines. Start with one job and one cell, not a factory rebuild.

Gets better every run

Every cycle is measured and recorded, so the platform keeps improving at exactly the jobs your line runs.

Proof and traction

Proven on the hard jobs, on real hardware.

Effecon proves the value on your own items first, then defines the full solution. Here is where it has already run.

Reflective sheet metal

A metal-fabrication SME. Thin, reflective sheet-metal parts in a bin, one of the hardest picking cases there is. New variants introduced straight from their design files.

Changing orders

A packaging producer. Deformable items and an order mix that shifts through the shift. The cell adapts to each new order instead of being re-programmed.

Retasked palletizing

A palletizing cell moved to new items and stacking patterns just by describing them, so one workcell serves changing products and orders.

5+ proof-of-concept cells delivered on customers' own items, across manufacturing, food, and logistics.

Backed by Europe's deep-tech ecosystem.

Supported by
Member of
Partners
One platform, two ways to get it

Buy the cell, or license the software.

ThRiVer Turnkey

Effecon delivers the complete cell: robot, vision, gripper, integration, and support. For teams without in-house robotics.

See turnkey →

ThRiVer Software

License the AI and build your own cells, on your SKUs, scenes, and tasks. For integrators and OEMs.

See the software →
Same ThRiVer platform underneath both, customized to your line.

Start small. Prove it. Then scale.

You do not have to automate the whole line on day one. Start with a pilot on one job, validated in simulation first and then on your hardware, with us alongside you end to end. See the ROI, then scale to more jobs on the same platform.

Start with a pilot
How we work

From idea to production, with you at every step.

Concept Design
“Building the right solution”
Capture requirements & define system
Feasibility & concept simulation
Development
“Building the solution right”
Detailed design & engineering
Installation & pilot
Deployment & Growth
“Delivering long-term value”
Service & maintenance
Scale up
See how we work →

See ThRiVer run your job.

Book a demo, or send your items and see the cell pick them.

Book a demo Test it with your items
Effecon Effecon

Intelligent robotics. Made accessible.

Effecon BV, Tenderstraat 39, 9000 Gent, Belgium
info@effecon.be +32 465 34 97 85
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