This Privacy Policy explains how Effecon BV, with registered office at Tenderstraat 39, 9000 Gent, Belgium ("Effecon", "we", "us", or "our"), collects, uses, stores, and protects personal data in accordance with the General Data Protection Regulation (GDPR).
1. Scope
This Privacy Policy applies to the processing of personal data through:
- the website www.effecon.be
- contact forms and email communication
- meeting scheduling tools
- newsletter subscriptions
- other business communications initiated via the website
This Privacy Policy does not govern data processing carried out under separate commercial agreements, which are subject to their own contractual terms.
2. Personal data we collect
We may collect and process the following personal data:
- First and last name
- Company name
- Job title
- Email address
- Phone number
- Any information you voluntarily provide in messages or inquiries
We do not intentionally collect sensitive personal data.
3. Purposes of processing
Your personal data is processed for the following purposes:
- Responding to inquiries and contact requests
- Business communication and relationship management
- Scheduling meetings and demonstrations
- Sending newsletters, updates, and marketing communications (if you subscribe or consent)
- Improving our website and services
- Complying with legal and regulatory obligations
4. Legal bases for processing
We process personal data on the following legal grounds under GDPR:
- Consent: when you submit a contact form, subscribe to a newsletter, or explicitly agree to receive communications.
- Legitimate interest: for B2B communication, relationship management, and informing you about our services where relevant.
- Legal obligation: where processing is required to comply with applicable laws (e.g. accounting or regulatory requirements).
5. Newsletter and marketing communications
If you subscribe to our newsletter or marketing communications:
- Your email address and related contact details will be used to send updates, insights, and information about Effecon and its services.
- You can unsubscribe at any time via the unsubscribe link in our emails or by contacting us directly.
- Unsubscribing will not affect other lawful processing of your data.
6. Data retention
Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected, including:
- while an active business relationship exists, or
- as long as required to respond to inquiries, and
- for the duration required by applicable Belgian or EU laws (e.g. statutory retention obligations).
After this period, data will be securely deleted or anonymised.
7. Data sharing and recipients
We may share personal data only with:
- service providers supporting our website, email, and scheduling tools
- professional advisers or authorities where legally required
We do not sell personal data to third parties. Where third-party processors are used, appropriate data protection agreements are in place.
8. International data transfers
Where personal data is processed outside the European Economic Area, Effecon ensures appropriate safeguards are applied in accordance with GDPR (such as standard contractual clauses or equivalent protections).
9. Cookies
Our website may use cookies to ensure basic functionality and performance. Cookies used on our website do not intentionally contain personally identifiable information. You can manage or disable cookies through your browser settings. Disabling cookies may affect certain features of the website.
10. Data security
Effecon takes appropriate technical and organisational measures to protect personal data against unauthorised access, loss, or misuse.
11. Your rights under GDPR
You have the right to:
- access your personal data
- request correction of inaccurate data
- request deletion of your data (where legally possible)
- restrict or object to processing
- withdraw consent at any time
- request data portability where applicable
Requests can be made using the contact details below. Where permitted by law, these services are provided free of charge.
12. Complaints
If you believe your data has been processed unlawfully, you have the right to lodge a complaint with the competent supervisory authority.
13. Changes to this Privacy Policy
Effecon reserves the right to update this Privacy Policy at any time. The most recent version will always be available on our website.
14. Links to other websites
This Privacy Policy applies only to this website. The website may contain links to other websites not operated or controlled by Effecon. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from this website to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website's own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.
Contact us
- Email: info@effecon.be
- Phone: +32 465 34 97 85
- Contact form: effecon.be/contact
Effecon BV
Tenderstraat 39, 9000 Gent, Belgium
VAT BE 1032.885.494
